{"id":340,"date":"2016-01-02T16:06:10","date_gmt":"2016-01-02T16:06:10","guid":{"rendered":"https:\/\/sustainability-academy.org\/meet-the-nine-billion-dollar-companies-turning-a-profit-from-sustainability\/"},"modified":"2023-02-14T09:07:36","modified_gmt":"2023-02-14T09:07:36","slug":"conozca-a-las-empresas-de-nueve-mil-millones-de-dolares-que-obtienen-beneficios-de-la-sostenibilidad","status":"publish","type":"post","link":"https:\/\/sustainability-academy.org\/es\/conozca-a-las-empresas-de-nueve-mil-millones-de-dolares-que-obtienen-beneficios-de-la-sostenibilidad\/","title":{"rendered":"Conozca las nueve empresas multimillonarias que obtienen beneficios de la sostenibilidad"},"content":{"rendered":"<p>Gigantes ecol\u00f3gicos como Tesla, Chipotle, IKEA, Nike y Whole Foods han conseguido lo que pocos cre\u00edan posible: rentabilizar la sostenibilidad.<!--more--><\/p>\n<p>En los nueve a\u00f1os que llevo intentando persuadir a los l\u00edderes empresariales para que adopten la sostenibilidad, la pregunta que m\u00e1s me han hecho es: \"\u00bfCu\u00e1l es el argumento empresarial a favor de la sostenibilidad?\". Esta pregunta siempre se formula en un tono esc\u00e9ptico, con la sugerencia t\u00e1cita de que hay <em>es<\/em> no hab\u00eda razones comerciales, o al menos no muy convincentes. Y, durante esos nueve a\u00f1os, siempre hab\u00eda deseado tener una respuesta mejor.<\/p>\n<p>Bueno, ahora s\u00ed. Son mil millones de d\u00f3lares.<\/p>\n<p><a href=\"http:\/\/www.theguardian.com\/sustainable-business\/2016\/jan\/02\/billion-dollar-companies-sustainability-green-giants-tesla-chipotle-ikea-nike-toyota-whole-foods\" target=\"_blank\" rel=\"noopener\">Seguir leyendo...<\/a><\/p>\n<p>de Desarrollo sostenible | The Guardian<br \/>\nv\u00eda <a href=\"http:\/\/www.theguardian.com\/sustainable-business\/2016\/jan\/02\/billion-dollar-companies-sustainability-green-giants-tesla-chipotle-ikea-nike-toyota-whole-foods\" target=\"_blank\" rel=\"noopener\">http:\/\/www.theguardian.com\/sustainable-business\/2016\/jan\/02\/billion-dollar-companies-sustainability-green-giants-tesla-chipotle-ikea-nike-toyota-whole-foods<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Gigantes ecol\u00f3gicos como Tesla, Chipotle, IKEA, Nike y Whole Foods han conseguido lo que pocos cre\u00edan posible: rentabilizar la sostenibilidad.<\/p>","protected":false},"author":1987,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[344,500],"post_tags":[],"class_list":["post-340","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-sustainable-development","tag-the-guardian"],"acf":[],"_links":{"self":[{"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/posts\/340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/users\/1987"}],"replies":[{"embeddable":true,"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/comments?post=340"}],"version-history":[{"count":1,"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/posts\/340\/revisions"}],"predecessor-version":[{"id":1012,"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/posts\/340\/revisions\/1012"}],"wp:attachment":[{"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/media?parent=340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/categories?post=340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/tags?post=340"},{"taxonomy":"post_tags","embeddable":true,"href":"https:\/\/sustainability-academy.org\/es\/wp-json\/wp\/v2\/post_tags?post=340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}