Companies have become more accessible than ever before. Businesses can speak directly to consumers through social media, not only to elevate their brands beyond the bounds of traditional advertising but to share their social responsibility and sustainability achievements.
There is no better time to invest in sustainability and become part of an elite group of professionals implementing sustainability goals and entering the new age of green corporations. CSE has more than 10 years of executive sustainability education in the United States and with itsย Certified Sustainability Practitioner Program is coming back to Houston. The Advance Sustainability Practitioner Program focuses on SDGs, Supply Chain Management and provides sector based case studies and research on crucial sustainability issues.
These conditions of open communication between consumers and corporations, allow people to demandย moreย action and accountability with the tap of a finger. From sustainability to the Internet to immigration, companies are adding to their platform to engage the public debate.
This is not just words and empty promises. Corporations are following through with action.ย Such as Starbucksย being the latest corporation to announce itsย phasing out plastic strawsย by 2020. Googleย andย Appleย recentlyย announcedย their businesses are powered by 100 percent renewable energy. These commitments are catching:ย 85 percentย of the nationโs largest public companies reported on climate change, diversity and other sustainability issues in 2017.
On the plus side, social activism doesnโt have to come at the expense of corporations. In aย new researchย from theย Shelton Group:ย 86 percent of consumersย said they believe companiesย shouldย take a stand for environmental and social issues. And 64 percent of those said itโs โextremely importantโ for a company to take a stand on an issue and that they were โvery likelyโ to purchase a product based on that commitment.
Join the CSE Certified Sustainability (CSR) Practitioner Program inย Houston, Sept. 27-28, 2018ย and learn all about the new hottest trends in sustainability such asย UN SDGโs, the new GRI Standards and reporting.