Martin Guitars
Martin Guitars and strings are known for more than their unrivaled quality, craftsmanship, and tone. They are backed by our unwavering commitment to environmental sustainability and responsible manufacturing practices. Protecting the environment has always been important to Martin guitars. They believe that there’s nothing more critical to our future —and everyone else’s—than developing forests with long-term sustainability. That’s why Martin guitars were one of the first guitar manufacturers to develop an ecological policy in 1990.
The Challenge
Martin Guitars and strings are known for more than their unrivaled quality, craftsmanship, and tone. They are backed by our unwavering commitment to environmental sustainability and responsible manufacturing practices. Protecting the environment has always been important to Martin guitars. They believe that there’s nothing more critical to our future —and everyone else’s—than developing forests with long-term sustainability. That’s why Martin guitars were one of the first guitar manufacturers to develop an ecological policy in 1990.
The Solution
Martin Guitars and strings are known for more than their unrivaled quality, craftsmanship, and tone. They are backed by our unwavering commitment to environmental sustainability and responsible manufacturing practices. Protecting the environment has always been important to Martin guitars. They believe that there’s nothing more critical to our future —and everyone else’s—than developing forests with long-term sustainability. That’s why Martin guitars were one of the first guitar manufacturers to develop an ecological policy in 1990.
Benefits
- Sustainability definitions and main concepts clarified
- The Business case of Sustainability is understood at all divisions
- An internal alignment on the terminology and importance of the Sustainability Topic has been achieved
