Online Certificate on Green (Sustainable) Marketing

The Online Certificate on Green (Sustainable) Marketing provides an overview of key issues and challenges involved in green marketing. It is designed to provide you with the necessary skills to implement a successful marketing strategy and branding according to the latest sustainability frameworks and standards. The course will also help you identify and combat greenwashing through real case examples from a variety of sectors and best practicies.The course is accredited by CPD.

Self-paced Recorded

4.7

(26 ratings)

Duration: 45 days

: 20-25 hours estimated effort | Final Quiz: Yes | Assignment: No | Certification: Yes

: English

Original price was: 420,00 $.Current price is: 315,00 $.

Online Certificate on Green (Sustainable) Marketing

Name: Online Certificate on Green (Sustainable) Marketing
Price: 315.00 USD
Availability: InStock

The course is accredited by CPD.

Categories: New Edition, frontpage, Sustainability Reporting Tag: Online Certificate on Green (Sustainable) Marketing

About the course

The course will help you understand

1. Sustainable and Green Branding Strategies
2. Sustainable Branding and Positioning
3. Greenwashing
4. ESG Communication Strategies
5. Relationship between Green Marketing and Stakeholders

What you get from the course

Comprehensive introduction and practical knowledge on Sustainable (Green) Marketing and Strategies
Case studies, examples and videos
Sustainable (Green) Marketing Certification by CSE
Badge issued by Credly

Why choose Sustainability Academy Certified Courses?

Offer a unique Certification accredited by CPD in an affordable manner trusted by global Fortune 500 companies and global accounting firms for their staff education
Content created by Sustainability thought leaders, professors and trainers with practical experience in the field of sustainability
Self-paced Courses that can be completed anytime within 45 days
Up-to-date content revised on annual basis that includes new legislations and trends based in field research
Joined by thousands of learners from 90 countries, including Sustainability professionals, graduates and entrepreneurs from various sectors
Receive your certification and badge via Credly. You can share your badge directly from Credly to LinkedIn, Twitter, and Facebook; over email; embedded in a website or in your email signature.

Course Modules

MODULE 1

Green Marketing Foundations

Green Marketing Definition
The Scope of Green Marketing
Historical Context
Importance and Benefits
Green Marketing and Stakeholders
Challenges & Limitations
Green marketing for product-based businesses
Green marketing for service-based businesses
Green marketing for store-front businesses

MODULE 2

Sustainable & Green Branding Strategies

Sustainable branding and positioning
Brand identity Key Elements
Green marketing strategies
Sustainable packaging
Global Sustainable Packaging Market
Green messaging
Collaborative partnerships
Case Studies

MODULE 3

Guidelines and Legislation

Green marketing guidelines
Green marketing frameworks & legislation
Green Claims Directive
Green marketing certifications
Violations of legislation
Future trends

MODULE 4

How to Avoid Greenwashing

Greenwashing
Green claims and substantiation
Greenwashing case studies
Bluewashing
SDG Washing
Signs of Greenwashing & Bluewashing

MODULE 5

Communicating sustainability with impact

Responsible Communication in Green Marketing
Communicating Corporate Social Responsibility
Communicating Sustainability Reporting
Rules to enhance ESG Communications
Target Audience
Message Design
Channel Selection
Storytelling
Authenticity
Evaluation
Case Studies

Trainees Feedback

4.7 Average Rating

26 total

5 20

4 5

3 1

2 0

1 0

“I greatly appreciated the ability to discuss topics through examples. My expectations for this training program were met completely. I have gained…

Rae Reeshemah Howard Mission Leader

“Very well built training. The thought balance between depth and breadth of topics worked well.”

Nelson Mumma JR Coca Cola

“I found the instructor very knowledgeable and the course content very useful in my current position. It was definitely worth the investment of time and…”

Ann Caron Timberland

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Do you need more information?

Feel free to send us your question. We will reply to you as soon as possible.

Head of Course Development Team

Nikos Avlonas

Nikos Avlonas is founder and President of the Centre for Sustainability & Excellence (CSE) a global Sustainability Strategic advisory and Training organization with activities in North America, Europe, MENA and Asia regions. Nikos has been distinguished as one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America, an organization dedicated to promoting trustworthy business behavior in 2010.

Online Certificate on Green (Sustainable) Marketing