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    Online Certificate on Green (Sustainable) Marketing

    The Online Certificate on Green (Sustainable) Marketing provides an overview of key issues and challenges involved in green marketing. It is designed to provide you with the necessary skills to implement a successful marketing strategy and branding according to the latest sustainability frameworks and standards. The course will also help you identify and combat greenwashing through real case examples from a variety of sectors and best practicies. The course is accredited by CPD.
    Self-paced Recorded
    4.7
    (26 ratings)
    Duration: 45 days
    : 20-25 hours estimated effort | Final Quiz: Yes | Assignment: Yes | Certification: Yes
    : English

    420,00 $

    Online Certificate on Green (Sustainable) Marketing

    The Online Certificate on Green (Sustainable) Marketing provides an overview of key issues and challenges involved in green marketing. It is designed to provide you with the necessary skills to implement a successful marketing strategy and branding according to the latest sustainability frameworks and standards. The course will also help you identify and combat greenwashing through real case examples from a variety of sectors and best practicies.

    The course is accredited by CPD.

    Training 5 or more Staff?

    Specialized to Your Sector Try Group Courses for Business
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    About the course

    The course will help you understand

    1. Sustainable and Green Branding Strategies
    2. Sustainable Branding and Positioning
    3. Greenwashing
    4. ESG Communication Strategies
    5. Relationship between Green Marketing and Stakeholders

     

    What you get from the course

    1. Comprehensive introduction and practical knowledge on Sustainable (Green) Marketing and Strategies
    2. Case studies, examples and videos
    3. Sustainable (Green) Marketing Certification by CSE

     

     

    Why choose Sustainability Academy Certified Courses?

    • Offer a unique Certification accredited by CPD in an affordable manner trusted by global Fortune 500 companies and global accounting firms for their staff education
    • Content created by Sustainability thought leaders, professors and trainers with practical experience in the field of sustainability
    • Self-paced Courses that can be completed anytime within 45 days
    • Up-to-date content revised on annual basis that includes new legislations and trends based in field research
    • Joined by thousands of learners from 90 countries, including Sustainability professionals, graduates and entrepreneurs from various sectors

    Course Modules

    MODULE 1

    Green Marketing Foundations

    • Green Marketing Definition
    • The Scope of Green Marketing
    • Historical Context
    • Importance and Benefits
    • Green Marketing and Stakeholders
    • Challenges & Limitations
    • Green marketing for product-based businesses
    • Green marketing for service-based businesses
    • Green marketing for store-front businesses
    MODULE 2
    MODULE 3
    MODULE 4
    MODULE 5
    “I greatly appreciated the ability to discuss topics through examples. My expectations for this training program were met completely. I have gained…
    Rae Reeshemah Howard Mission Leader
    “Very well built training. The thought balance between depth and breadth of topics worked well.”
    Nelson Mumma JR Coca Cola
    “I found the instructor very knowledgeable and the course content very useful in my current position. It was definitely worth the investment of time and…”
    Ann Caron Timberland

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      Head of Course Development Team

      Nikos Avlonas

      Nikos Avlonas is founder and President of the Centre for Sustainability & Excellence (CSE) a global Sustainability Strategic advisory and Training organization with activities in North America, Europe, MENA and Asia regions. Nikos has been distinguished as one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America, an organization dedicated to promoting trustworthy business behavior in 2010.

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