Online Certificate on Green (Sustainable) Marketing
: 20-25 hours estimated effort |
: English420,00 $
Online Certificate on Green (Sustainable) Marketing
The Online Certificate on Green (Sustainable) Marketing provides an overview of key issues and challenges involved in green marketing. It is designed to provide you with the necessary skills to implement a successful marketing strategy and branding according to the latest sustainability frameworks and standards. The course will also help you identify and combat greenwashing through real case examples from a variety of sectors and best practicies.
The course is accredited by CPD.
About the course
The course will help you understand
1. Sustainable and Green Branding Strategies
2. Sustainable Branding and Positioning
3. Greenwashing
4. ESG Communication Strategies
5. Relationship between Green Marketing and Stakeholders
What you get from the course
- Comprehensive introduction and practical knowledge on Sustainable (Green) Marketing and Strategies
- Case studies, examples and videos
- Sustainable (Green) Marketing Certification by CSE
- Badge issued by Credly
Why choose Sustainability Academy Certified Courses?
- Offer a unique Certification accredited by CPD in an affordable manner trusted by global Fortune 500 companies and global accounting firms for their staff education
- Content created by Sustainability thought leaders, professors and trainers with practical experience in the field of sustainability
- Self-paced Courses that can be completed anytime within 45 days
- Up-to-date content revised on annual basis that includes new legislations and trends based in field research
- Joined by thousands of learners from 90 countries, including Sustainability professionals, graduates and entrepreneurs from various sectors
- Receive your certification and badge via Credly. You can share your badge directly from Credly to LinkedIn, Twitter, and Facebook; over email; embedded in a website or in your email signature.
Course Modules
Green Marketing Foundations
- Green Marketing Definition
- The Scope of Green Marketing
- Historical Context
- Importance and Benefits
- Green Marketing and Stakeholders
- Challenges & Limitations
- Green marketing for product-based businesses
- Green marketing for service-based businesses
- Green marketing for store-front businesses
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Head of Course Development Team
Nikos Avlonas
Nikos Avlonas is founder and President of the Centre for Sustainability & Excellence (CSE) a global Sustainability Strategic advisory and Training organization with activities in North America, Europe, MENA and Asia regions. Nikos has been distinguished as one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America, an organization dedicated to promoting trustworthy business behavior in 2010.
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