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    © 2023 Sustainability Academy. All Rights Reserved

    The Paris climate agreement could be put into action on the condition that at least 55 countries, representing 55 percent of the planet’s emissions in total, have endorsed it. The first ones to support this agreement were the US, followed by China. Later, Brazil and India joined forces, bringing the agreement a step closer to its enforcement.

    Now that European countries have expressed their willingness to be part of this agreement, it can be turned into action. As the European Union’s nations account for 12.1 percent of global emissions, this entails that they helped meet the requirements in order for the Paris Agreement to go into effect.

    Throughout 2016, world leaders from President Obama to U.N. Secretary-General Ban Ki-moon have pushed to bring the Paris agreement into force as early as possible but few expected that the world would ratify it so rapidly. It’s time for our leaders to stop talking about climate change and start working together to make sure they live up to their commitments and take action. It’s far easier for countries to sign onto an agreement on paper than it is for them to meet their pledges to reduce carbon-dioxide emissions.

    The impacts of climate change are already being felt worldwide. Climate change is a global challenge that demands a global response not only from governments but also from the enterprises worldwide .

    Where does your organization stand?

    Are you and your organization willing to take action?

    To learn all about successful sustainability strategies, GHG emissions, current global and local legislation, recent trends and stakeholders’ engagement, join now the Certified Sustainability Practitioner Program, Advanced Edition 2016 in London, November 24-25.

    Learn more and book online here

     

    Given the increased popularity of Corporate Social Responsibility and Sustainability, a rise in demand for well-trained Sustainability Professionals is evident reflected in the fierce competition in the field. As interest in CSR-related jobs is increasing, we find it useful to discuss how you can find a job in the sector.

    The first step is to understand the organization you wish to work for and its stakeholders. Evaluate the company’s performance through benchmarking and identify risks and opportunities. You need to be ready to answer the following questions:

    How does the business earn profit?

    Who is affected by the organization’s operations and how?

    What are the characteristics and issues of the environment/society in which it operates?

    Remember the “triple bottom line” approach to sustainability: planet, people AND profit. CSR is supposed to benefit the company as well and lead the way to success. So, knowing how the organization operates is crucial in order to combat competition. This is the key to using the organization’s resources wisely and efficiently.

    But you may wonder what the required qualifications are…

    The CR and Sustainability Salary Survey 2014 conducted by Acre, Flag and Carnstone showed that the majority of professional qualifications are not restricted to CSR-related subjects since the sector is an emerging one. For that reason, such positions are often filled through internal promotions and are appointed to professionals with more than 5 years of experience as subtly stressed by an ECO Canada study. In such situations, on-the-job training is expected.

    However, you do not have to be discouraged. Even though entry-level positions are limited, you can still enter the sector. As we said, direct experience is not a prerequisite. Therefore, if you are not currently working for the organization of your preference and looking for a job, you can differentiate through a strong online present. Go beyond demonstrating a good CV. Share your knowledge and thoughts on relative subjects and show you have done your research. Getting involved in CSR communities and staying up to date with CSR and sustainability issues via dedicated websites (CSRwire, Triple Pundit, 3BL) can prove your commitment. Also, participation in online discussions, webinars and conferences will facilitate the networking process with key people, which is of utmost importance for finding a job. On the other hand, if you are already an employee, joining the company’s volunteering or green initiatives is a smart move.

    Provided that priority is given to existing personnel, greater emphasis is given to transferable skills and knowledge.

    Work on your communications skills. First of all, you will need departments with which you will collaborate to be fully supportive. You want all employees involved to espouse your ideas. Being influential to such an extent implies that you are capable of tailoring your message based on the target audience and effectively communicate your ideas. Use their language in order to change any negative perceptions and associations related to CSR and sustainability. For many employees, these terms are synonymous to rules and conformity.

    Undoubtedly, you will need to successfully practice such essential skills when interacting with top management since there may be conflict of interest. Sustainable practice should be aligned with the commercial success of the organization. Communication effectiveness paired with good sales skills is a powerful combination. They may seem irrelevant, but they are the key. You may not have to promote a product or a service, but you still have to sell your idea to top management. You have to act as a salesperson, being ready to predict and handle any objections.

    Ambien by https://neurofitnessfoundation.org/ambien-zolpidem/ has a satisfactory tolerability and high safety, including elderly patients. As with the short and long-term use of small doses of the drug, adverse events occur rarely and stop when the drug is canceled. In addition to drowsiness, lethargy and loss of concentration, dizziness, dry mouth, fatigue, nausea, and intestinal dyspepsia may be observed.

    Finally, a major test for your skills will be the development of relationships with stakeholders. Trust is the ultimate goal and a great challenge. The secret to building trust is interpersonal skills, such as active listening and empathy, and will hopefully result in stakeholder engagement. To this end, a powerful communication tool, reporting, is used. Knowledge on data analysis and metrics is imperative as well as finding common ground among multiple audiences.

    It holds true that CR and Sustainability professionals can provide a competitive advantage for companies and specialized education can make you a more attractive applicant.

    The Centre for Sustainability and Excellence (CSE) as a global leader in professional Sustainability training and coaching has already trained more than 5,000 professionals worldwide and over 35% of these stated that after the training were able to find Sustainability related job or been promoted within their company.

    “The Olympics will leave a positive legacy, one of possibilities” a local said about the recently concluded 31st Olympiad in Rio de Janeiro. And there is one thing that these Olympic Games will be remembered for.

    Despite issues with the city’s security, infrastructure and venues, despite the polluted sea and pools turning green, these Olympic Games succeeded in re-emphasizing the spirit of sport, but will mainly be remembered as an honest attempt to highlight the importance of environmental protection.

    In fact, the core theme of the glittering opening ceremony at Maracana Stadium was environmental protection, with performances depicting the birth of life, ending with an impressive green entanglement of leaves sprouting from the stadium floor, depicting the Amazon rainforest. A hopeful message was sent out to global leaders and common people and a commitment was made: Save the planet from environmental destruction. Protect the forests, replant, prevent global warming, heal the planet.

    On its part, the Centre for Sustainability and Excellence responsibly strives to plant the seeds for a greener planet and a better future for generations to come.

    It does so by empowering Sustainability and Corporate Responsibility professionals through its Advanced Certified Training programs. The programs provide upgraded knowledge and skills on issues such as Carbon Reduction Strategy, ESG Performance, Sustainability Reporting.

    For more information and special discounts, please contact [email protected]

    Cause marketing is a cooperative effort between a company and a non-profit organization that benefits both parties. Apart from supporting a good cause, an effective cause marketing strategy can lead to increased sales, enhanced brand image and stronger customer loyalty. That sounds great, right? But let’s not be too hasty.  Below is a list of the most common mistakes to avoid.

    1. Be picky when choosing the non-profit

    You do not wish to be run the risk of a wrong choice and build your campaign on a weak foundation. Ethical conduct is important. The guiding principles? Sincerity, authenticity, commitment and transparency.

    1. Beware of the law

    One of the main pillars of cause marketing is transparency. So, remember not to be vague but rather specific about your contribution to the cause. You do not want to be suspected of deceptive practices.

    1. Don’t be closed-fisted with your resources

    And when we say resources, we do not talk only about money. Of course, you need to control the costs, but time is another key element in the success of cause marketing campaigns. The clock is ticking to your benefit and devoting time is a secret to making an impact.

    1. Avoid confusing cause marketing with philanthropy

    This is not a typical charity case. You use your marketing department, so do it wisely instead of missing the true potential!

    You should keep in mind that the highlighted mistakes are only a sample of the pitfalls you could come up against and you better proceed with caution at every step of the process. However, these mistakes are the main source of trouble and should be avoided at all costs!

    The leading training for Sustainability Professionals offered by CSE, the Certified Sustainability Practitioner Program (Advanced Edition 2016), provides advanced knowledge on responsible communication and cause marketing as well as tips in order to avoid green and blue washing.

    Upcoming Trainings

    For more information contact: [email protected]

    Affordable, online education and coaching to transform society and the environment

    Celebrating 1 year of successfully providing Online Certified Courses in Sustainability and Corporate Responsibility, the Sustainability Academy is recognized by top professionals all over the world, with more than 5,000 learners from 30 countries.

    The mission of the Sustainability Academy is to offer affordable, accredited online education and coaching in this rapidly rising field and aims to empower professionals, graduates and entrepreneurs so they can meet their stakeholders’ expectations in the best possible way and excel in their profession. Its goal is to train 100,000 professionals by 2020 and make an impact on this planet!

    The online courses provide specialized knowledge on how to acquire a Diploma in Corporate Sustainability, make a proper Sustainability Report, improve a corporation’s ESG performance and reduce Corporate Carbon Footprint. There are also special In-house Programs for organizations, who recognize that investing in their human capital through education is the most important determinant for growth and excellence.

    The Academy is now hosted in its brand new website which has been especially designed to enhance its speed, responsiveness and user experience, for easy navigation, quick information and registration to the learning management system. Visitors are here encouraged to become Members in order to enjoy special benefits and they can also look for available Sustainability jobs in any city of the world, thanks to the Find a Job feature. The Academy’s Blog offers a variety of related articles and opinions and Members are welcome to write their own stories.

    The Sustainability Academy is the initiative of the Centre for Sustainability and Excellence (CSE), who is a recognized global leader in professional Sustainability training and coaching and one of the first to recognize the growing need for advanced certified education in the field.

    On its first anniversary, the Academy offers exclusive discounts for all Courses.
    Contact us to learn more: [email protected]

    ESG factors are non – financial performance indicators that refer to an organization’s environmental, social and governance performance. They are the three main areas of concern that have developed as central factors in measuring the sustainability and ethical impact of an investment in a company. They are related with issues from climate change, diversity, human rights, to management structure and employee relations. Continue reading “ESG performance: how to speak to your financial stakeholders”

    Last December, about 200 countries adopted the Paris Agreement on climate change and since then, considerable progress has been made by businesses and governments in this direction. And this has been achieved not only without jeopardizing their economic growth but, on the contrary, by driving it further. Specifically, 21 countries managed to reduce their GHG emissions while growing their GDP at the same time. Tomorrow, the official signing ceremony of the Paris Agreement takes place at the UN Headquarters. The agreement will enter into force when joined by at least 55 countries. Continue reading “Earth Day 2016: A good time to reflect on our own actions for a better environment”

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