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    Move beyond ESG metrics by incorporating the UN Sustainable Development Goals (SDGs)

    Investors are increasingly calling for robust corporate sustainability reporting (CSR).  Stakeholders are pressing companies to go beyond the standard ESG (environment, social, governance) approach — measures aimed at limiting corporate impact.  In Seattle, this manifests as leading the drive to improve the world.

    Incorporating the UN Sustainable Development Goals (SDGs) can guide companies toward areas of positive, measurable impacts which stakeholders desire.

    CSE has incorporated the SDGs into its research, consulting and certification programs. CSE’s Sustainability Reporting Trends in North America 2018 finds that only 13.9% of companies are integrating SDGs in their reporting to stakeholders. Though low, this is double from 2017.  This provides an enormous imperative for companies.  Top companies are listening!  Read more in Forbes interview with CSE.

    The need for practitioners is urgent in urban centers, leading CSE to offer their Certified Sustainability Practitioner Program, Advanced Edition 2019, in Seattle and other cities in North America.  CSE will address a topic critical to Seattle: sustainability in IT.  Did you know that the City of Seattle alone employs over 750 people in IT?

    CSE research has identified weaknesses in the IT sector which can have an important impact to SDGs 8, 9 and 11 covering decent work and economic growth, industry, innovation and infrastructure, and sustainable cities and communities.  Silicon Valley corporations lag behind the sustainability achievements of the Fortune Global 500, leaving a major opportunity for Seattle.

    Urban centers need an enormous influx of sustainability-trained staff.  Whether it’s infrastructure, finance, shipping, or IT, trained sustainability practitioners are needed in every field and every discipline – public and private.  CSE’s practitioner program offers Sustainability and Corporate Responsibility training which more than 90% of FORTUNE 500 senior managers and VPs have attended.

    Key topics to the Seattle region will be the focus of CSE’s trainings in Seattle, April 15-16.  Other spring trainings include Atlanta, Feb. 21-22; Toronto, April 11-12,  and New York, June 6-7, 2019.  For more information on registration, Early Bird and Group Discounts, contact [email protected].

    This four-part series on developing trends and opportunities in Sustainability is for new graduates and young professionals attracted to sustainability careers.  It is also for established professionals disenchanted with how many corporations and governments disregard obvious societal needs.

    Last week we discussed about sustainability employment trends. Climbing the corporate ladder goes beyond advancing a career.  It should include protecting access to resources, human rights, clean environment, educational opportunities and community wellness — worthy ambitions for emerging sustainability professionals.

    Part 2: Career Path

    With an entrepreneurial spirit and lots of hard work, you can carve your own path, build a business unique to your skills and interests.  The Sustainability Academy Online Diploma on Social Entrepreneurship is a great place to start.  For the rest of us, the best path is within an established organization.  To excel on that path, you need a few pointers.

    Develop multiple skills.  Sustainability practitioners will be integral to legal teams, marketing departments, ERM (risk management), communications, R&D, HR and many other cross-organizational departments.  Increasingly, department heads want a sustainability expert who can answer questions, lead programs and inform policy throughout the corporate structure.  You can get that degree in accounting your mother always dreamed of AND be a sustainability professional.  Are you interested in Communications? Then, the Introduction to the GDPR is essential.

    Take opportunities to be an Intrapreneur.  EVERY organization can be more sustainable.  Find those pressure points, work out solutions and present them to the decision makers.  Do this in your department, in other departments, for your boss and your boss’s  boss.  Develop the skill to pitch an idea. Find the ideas which will make your company stronger.  You might lead your company’s next success in limiting its carbon footprint or the best social impact project to improve community relations.

    Find a mentor or sponsor within the organization.  This person needs to share common sustainability interests and ambitions.  She or he needs to be in a management, director or even C-suite position.  Cultivate this relationship.  Couple your energy and creativity with their experience and leadership.

    Be brave. Take the hard jobs.  Ask for help and give praise.  Stand your ground for what is right.  Courage and perseverance include risk.  Expect to have a brilliant idea (or ten) which others will dismiss.  By taking the hard jobs, showing you are game and capable for the challenging tasks, you gain respect and expertise, so your next brilliant idea cannot be dismissed.

    Aim for the C-suite.  Better yet, plan to take over – CEO, President, Chairperson of the Board.  Set this goal and the path will manifest.  Be the first Fortune 500 CEO who started as an associate in the Sustainability Division!

    CSE helps professionals advance careers through certified on-site and group training services globally as well as the online Sustainability Academy.  CSE is a recognized global leader in professional Sustainability training and coaching and one of the first to recognize the growing need for advanced certified education in the sustainability field.  The Sustainability Academy is CSE’s global initiative to offer affordable, specialized, online education focused on Sustainability and Corporate Responsibility. Our goal is to train 100,000 professionals by 2020 and make an impact on our planet!

     

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    Which state was named best climate for business four years in a row?  Which has the most travelled airport in the world?  Where are 25 of the FT 500 headquartered?  If you guessed Atlanta, Georgia, you are spot on.   With this much opportunity, corporations are looking for ways to leverage their resources.

    They may be surprised to find that TRANSPARENCY is key.

    Research from the Centre for Sustainability and Excellence (CSE) finds definitive evidence supporting the benefits of transparency in Corporate Sustainability Reporting.  CSE research links Sustainability Strategies and Reporting to positive financial results.   

    These findings have been presented around the world during CSE’s Global Certified Sustainability Practitioner Program.  The encouraging findings have been welcomed by executives from Atlanta companies and organizations as diverse as the Atlanta Regional Commission, Atlanta Motorsports Park, Exide Technologies, Home Depot, HD Supply and Coca-Cola.

    CSE closely tracks sustainability reporting trends in North America.  These trends can be used to strengthen Atlanta’s position as the business “capitol of the Southeast”.  CSE’s Sustainability Reporting Trends in North America 2018 research, along with previous findings on Silicon Valley, represent an ongoing commitment to provide timely and relevant sustainability content for C-level and upper management corporate leaders.

    CSE has developed a Return on Sustainability (RoS) model which will be presented at the Atlanta practitioner program.  Enablers include a culture of transparency and comprehensive strategic goals that respond to stakeholders’ expectations.  Transparency does not only refer to putting out a sustainability report, but to including material metrics which are verified.

    With a focus on sustainability, companies gain high sustainability ratings (ESG), and stakeholder perceptions are positively influenced. Positive financial performance was demonstrated in two-thirds of companies linking transparency to strong communications.

    Other important emerging trends:

    *  Companies with the highest sustainability rankings have better financial performance than companies with lower rankings based on CSRHub ratings.

    * While there is still poor adoption of the United Nations Sustainability Development Goals (SDGs), rates have doubled since last year – driven by stakeholder expectations.

    *  Most companies use the Global Reporting Initiative (GRI) guidelines.

    Carbon footprint reduction is a priority, with many companies having well-stated and measured targets.

    CSE’s Certified Sustainability Practitioner Program (Advanced Edition 2019) offers corporate trainings on these key topics and many others. The first 2019 programs in North America are in Atlanta, Feb. 21-22; Toronto, April 11-12; and Seattle, April 15-16, 2019.

    Artificial Intelligence (AI) is being defined as “any computer system able to perform tasks that generally require human intelligence”. In terms of sustainability, the key parameter is that if we want AI to “work” towards a more sustainable world, we must first teach machines what sustainability is and how to make a positive impact.

    When AI is mentioned in CSR reports it focuses on how AI presents opportunities for companies. AI is already being used in sustainability in the form of reducing energy consumption and environmental footprint, but also for providing more innovative products and services.

    A number of companies are using AI in order to go the extra mile in improving efficiency. Companies like Google, Xcel are using AI to improve efficiency, while IBM and Interserve are using AI to improve their products and services which range from weather prediction to building construction.

    Further to environmental applications, AI has great potential to improve human health and wellbeing, especially in remote areas and in developing countries. For example, Ada Health, an AI-powered chat box telemedicine app asks relevant personalized questions in order to identify potential causes of symptoms as well as suggestions on how to proceed with care.

    Also sectors like the fashion industry are examining how they can implement AI in order to control the production process, but also to predict what styles will sell well and what styles will fail.

    Developed and Developing countries are already formulating national AI strategies. Especially for developing countries, AI will be a great tool to upgrade their infrastructure, step up R&D and skills development in order to leapfrog advanced economies. However, companies seem to fail to acknowledge that AI may pose some risks to sustainability, such as bias, job loss and increased consumption. And of course there are basic questions that need to be answered such as how to make the machine understand, and take into account, ethical and philosophical questions, and how to make up for the lack of crucial human qualities such as wisdom, empathy, compassion.

    I am very glad that you can find such a remedy in our market. I take with pleasure, though occasionally because I don’t want to develop drug dependence and lose my good sleep without it. Currently, everything’s fine. I tried not many drugs at https://nygoodhealth.com/product/ambien/, but as soon as I began to take Ambien, I immediately liked it very much and now always keep it in my medicine box. If helps me like a sedative. I’m very satisfied with the drug and did recommend it to my mom who suffers from insomnia.

    Even though Artificial Intelligence (AI) is the present and future, it is with in depth knowledge and research that we may create a better and more sustainable future for everyone.

    Join us in London on March 14-15 2019 as we discuss the subject of AI and many more crucial areas of sustainability. Also, we are excited to present in London, CSE’s brand new research findings on Sustainability (CR) and Non-Financial Reporting in Europe. The research explores the level of commitment of European companies, through their common Sustainability and Corporate Responsibility strategic goals, and how well they measure their impacts and social value.

     

    Investment advisors, fund managers, family offices – they all have their go-to indices when choosing corporate investments.  They watch the S&P 500, Dow Jones and Nasdaq indices.  Most of us even have favorite stock pickers with less stodgy parameters (who hasn’t been beguiled by Seeking Alpha or the Motley Fool?).

    What are the indices guiding the over $11.6 trillion in US assets under management (AUM) using SRI strategies?  Sustainable, responsible, impact investing represents 26%—or 1 in 4 dollars—of total US assets under management (USSIF.org).

    Important indices which rank companies based on SRI, CSR (corporate social responsibility) and ESG (environment, social, governance) criteria include:

    • Bloomberg Barclays MSCI ESG Indices
    • CSRHub
    • FTSE 4 Good
    • Dow Jones Sustainability Indices (DJSI)
    • Morningstar
    • NasdaqCRD Global Sustainability Index (NQCRD)

    CEOs, CFOs, and VPs of investor relations must pay attention to how their companies rank on these and other indices because investors – institutional and private – watch these closely.  There are mutual funds and ETFs based solely on these.

    Many sustainability portfolios rely heavily on these indices, and other professional portfolio managers such as Pax World, Domini and Calvert create their own indices which are then used by private investors.  AUM in the 780 so-called alternative investment vehicles nearly tripled since 2016, many of them available from traditional investment houses such as Goldman Sachs, Merrill Lynch and UBS.

    Companies finding their way on to these indices are rewarded.  CSE research has found a connection between financial performance and sustainability strategies and reporting.  Of companies with the highest Sustainability scores (as ranked by CSRHub), 73% improved financial results, as expressed by change in revenues 2016-2017.  Sustainability Reporting and comprehensive strategies regarding community, employees, governance and environment correlate to a positive impact on profitability.

    Sustainability rankings reach beyond the CEO, CFO and Investor Relations.  Sustainability concerns permeate the corporate structure.  Supply Chain risk and management is only one of many key elements reaching beyond finance and toward Operations.  With SRI investments often including exclusionary screening, COOs are affected by investment policies related to conflict risk countries.  Sustainability rankings take these and many other criteria, new to traditional corporate thinking, into account.

    Want to learn more about how you can leverage your sustainability efforts for higher rankings?  Attend the Center for Sustainability and Excellence (CSE) Sustainability (ESG) Leadership Training Workshop for C-Suite Executives, in NYC on Monday September 30th – Tuesday October 1st, 2019. Stay tuned for more information.

    CSE specializes in global sustainability consulting, research and training. Clients include governments, NGOs  and Fortune 500 companies. CSE is accredited by CMI and is a GRI organizational stakeholder.

    By Nikos Avlonas & Rosalinda Sanquiche
    Centre for Sustainability and Excellence

     

    Years of research, international observation, working with corporate intrapreneurs and social entrepreneurs and leading programs around the world – we feel confident looking toward the future!

    2019 will be a continuation of trends, growing in momentum.  This year will also see the rise of sustainability practices in unexpected places using innovative applications of cutting-edge technologies as reported in CSE’s 2018 researches Trends and Challenges for European Companies on Sustainability Goals Integration and Sustainability (CR) Impact 2018 and Sustainability (ESG) Reporting Trends: North America 2018.

    COMMON STRATEGIC GOALS set by companies are evident regardless of sector and country. These common strategic goals relate to issues such as climate change and energy efficiency, as well as the continuous effort for more sustainable supply chains. These goals are at the top of the international sustainability agenda, and what sustainability professionals are working on in order to mitigate the expected severe impacts of climate change and to provide products and services which are responsible and respond to the demands and preferences of stakeholders.

    SOCIAL IMPACT GOALS of European companies related to expanding the reach of their sustainability strategies to their business partners, mitigating the impacts to local communities caused by their operations and activities, and providing responsible products and services. However, significant gaps have been identified with respect to measuring the impact of those initiatives and application of practices, for example through a Socioeconomic Impact Assessment or use of tools such as the Social Return on Investment (SROI).

     ARTIFICIAL INTELLIGENCE in its many manifestations will assist sustainability efforts by increasing efficiencies – a trend we’ve seen for the past couple of years.  Now, entrepreneurs are bringing their technology to market.  What is brand new (pun intended) is the application of AI to social marketing.  AI algorithms can create emotion- and character-based interface to gain consumer buy-in and brand loyalty.  Creating a persuasive digital persona will draw from positive human characteristics such as ethics, empathy, transparency and social awareness.  This AI-driven marketing increasingly will be deployed in social media.

    SUSTAINABILITY PROFESSIONALS are leaving home.  Sustainability practitioners will no longer be relegated to the Sustainability Department, under a Director of Sustainability, outsiders who tap the rest of the company once a year for metrics in pursuit of the increasingly in demand Sustainability Report.  Sustainability practitioners will be found in and demanded by departments throughout an organization to strengthen organizational culture around sustainability.  The legal team, Financial department, ERM (risk management), Procurement, communications, R&D, investor relations – cross-organizational departments will want a sustainability expert among their ranks, working side-by-side, answering questions, leading programs and informing policy throughout the corporate structure.

     AGRICULTURE is increasingly under scrutiny for health and safety.  Blockchain will track products farm-to-table.  Local sourcing is growing, as is the demand for fresh products which are organic, biodynamic and/or non-GMO.  To accommodate this growing market, there is concern that these farming practices, being taken over by Agribusiness, may actually be contributing more to climate change.  If  more acres of land must be cleared, even slash and burned, to get non-GMO yields equivalent to 1 acre of “regular” farming, research shows the carbon load is greater for the more natural farming practices.  One option is to use existing farmlands, too often being subsumed into suburbia.  Another option is the use of halophytes which grow on desert or denuded lands, thrive on salt water and have long root systems which sequester carbon.  Increasing yields without the carbon burden of clearing lands will affect the climate change race by carbon sequester and lower dependency on fossil fuels.

    CSE is a leading boutique firm operating globally that specializes in maximizing business impact in Sustainability and Corporate Responsibility. CSE helps professionals advance their careers through our certified on-site, online (www.Sustainability-Academy.org) and group training services globally and supports companies and organizations grow and excel through Sustainability consulting and coaching.

    This will be a four-part series on developing trends and opportunities in Sustainability. Keep up with the upcoming blogs every week!

    Many new graduates and young professionals are attracted to careers in sustainability.  You have fresh ideas, ample energy and a social awareness.  Likewise, many established professionals are drawn to sustainability because you’ve become disenchanted with how many corporations and governments disregard obvious societal needs.

    Access to resources, human rights, clean environment, educational opportunities, community spirit – these are just a few of the ambitions emerging sustainability professionals want for themselves and their families.

    Part One: Trends

    So, what are the sustainability employment trends?  The good news is that nearly every publicly traded company, national and state governments and thousands of NGOs employ sustainability professionals.  Even better, the demand is increasing.

    Suppliers have demands which require sustainability expertise. As we become an increasingly globalized business community, companies have sustainability criteria they impose on suppliers, and clients have sustainability criteria imposed on the companies.  This is certainly true among large multinational corporations and is reaching down into SMEs (small medium enterprises).  Learn how to track down metrics to answer supply chain surveys, and you’ll have an edge over others looking for similar jobs.  A flexible option is the suite of online courses offered by the Sustainability Academy.

    Companies are increasingly seeking certifications like the ones offered by CSE.  They can cover general sustainability topics such as CSE’s Certified Sustainability (CSR) Practitioner Program or highly specific topics such as an Online Certificate on Carbon Reduction Strategy.  Don’t settle for just one certification as sustainability is a growing and ever-changing field.  Employers seek specific skill sets which culminate in a full body of knowledge.

    Career sustainability professionals must understand the UN Sustainable Development Goals.  By the end of 2019, every sustainability professional will be expected to implement SDGs for their employers.  Companies are adding SDGs to their mission statements and projects so quickly that the SDGs will be as mainstream  to sustainability reporting as revenue is to an annual report.

    Sustainability practitioners are not limited to sustainability departments.  They will be found in and demanded by departments throughout an organization to strengthen organizational culture around sustainability.  Marketing, Finance, ERM (risk management), Communications, HR – cross-organizational departments will want a sustainability expert among their ranks, answering questions, leading programs and informing policy throughout the corporate structure.

    These trends are resulting in growing sustainability departments.  The lone employee tasked with completing a supply chain survey has turned into a cadre of personnel worthy of a C-suite leader.

    More to follow on building your sustainability career next week. Part 2: Career Paths. Keep up with us!

    CSE helps professionals advance their careers through certified on-site and group training services globally as well as the online Sustainability Academy.  CSE is a recognized global leader in professional Sustainability training and coaching and one of the first to recognize the growing need for advanced certified education in the sustainability field.  The Sustainability Academy is CSE’s global initiative to offer affordable, specialized, online education focused on Sustainability and Corporate Responsibility. Our goal is to train 100,000 professionals by 2020 and make an impact on our planet!

     

     

    By Nikos AvlonasCSE President, and Rosalinda Sanquiche, CSE North America.

     

    Years of research, international observation, working with corporate intrapreneurs and social entrepreneurs and leading programs around the world – we feel confident looking toward the future!

    2019 will be a continuation of trends, growing in momentum.  This year will also see the rise of sustainability practices in unexpected places using innovative applications of cutting-edge technologies.

    1/ ARTIFICIAL INTELLIGENCE in its many manifestations will assist sustainability efforts by increasing efficiencies – a trend we’ve seen for the past couple of years.  Now, entrepreneurs are bringing their technology to market as reported in CSE’s  Sustainability (ESG) Reporting Trends: North America 2018.  What is brand new (pun intended) is the application of AI to social marketing.  AI algorithms can create emotion- and character-based interface to gain consumer buy-in and brand loyalty.  Creating a persuasive digital persona will draw from positive human characteristics such as ethics, empathy, transparency and social awareness.  This AI-driven marketing increasingly will be deployed in social media.

     

    2/ SUSTAINABILITY PROFESSIONALS are leaving home.  Sustainability practitioners will no longer be relegated to the Sustainability Department, under a Director of Sustainability, outsiders who tap the rest of the company once a year for metrics in pursuit of the increasingly in demand Sustainability Report.  Sustainability practitioners will be found in and demanded by departments throughout an organization to strengthen organizational culture around sustainability.  The legal team, Financial department, ERM (risk management), Procurement, communications, R&D, investor relations – cross-organizational departments will want a sustainability expert among their ranks, working side-by-side, answering questions, leading programs and informing policy throughout the corporate structure.

     

    3/ TRANSPORTATION is moving toward greater efficiency using established methods of better scheduling, on-demand delivery, and computer-assisted routing.  These are well established trends.  What is new is the growing awareness that climate change will change transportation dynamics.  The industry is experimenting with significantly low-fuel and even no-fuel options.  Elon Musk has a functioning mile of Hyperloop. Adhering to the sustainability principle of transparency, his Hyperloop concept is explicitly open-sourced, encouraging creativity and entry by other players.  Jeff Bezos is betting on battery-operated drones for urban delivery – limiting carbon emissions and congestion.  Already social entrepreneurs are using congestion to their benefit to promote the use of electric scooters in dense urban settings.

     

    4/ AGRICULTURE is increasingly under scrutiny for health and safety.  Blockchain will track products farm-to-table.  Local sourcing is growing, as is the demand for fresh products which are organic, biodynamic and/or non-GMO.  To accommodate this growing market, there is concern that these farming practices, being taken over by Agribusiness, may actually be contributing more to climate change.  If  more acres of land must be cleared, even slash and burned, to get non-GMO yields equivalent to 1 acre of “regular” farming, research shows the carbon load is greater for the more natural farming practices.  One option is to use existing farmlands, too often being subsumed into suburbia.  Another option is the use of halophytes which grow on desert or denuded lands, thrive on salt water and have long root systems which sequester carbon.  Increasing yields without the carbon burden of clearing lands will affect the climate change race by carbon sequester and lower dependency on fossil fuels.

     

    5/ CARBON TAX debates will increase as Canada implements its carbon tax (revenue neutral, as are most  options debated in the US).  Canada’s carbon tax may be high enough to meet climate targets but won’t cover the social cost of carbon.  Canada’s move is in part because it is already experiencing climate-related “coastal erosion, thawing permafrost, increases in heat waves, droughts and flooding, and related risks to critical infrastructures and food security,” as noted in its legislation.  Between 2019 and 2022, gas prices will increase less than 10%, but the cost of coal will double, increasing demand for cheaper carbon-free electricity.  The US Paris commitment is to reach 26 -28 % below 2005 levels by 2025.  Any headway the US makes will not come via a Carbon Tax anytime soon but, at least, both state and federal options are being discussed and legislation proposed.

    CSE is a leading boutique firm operating globally that specializes in maximizing business impact in Sustainability and Corporate Responsibility. CSE helps professionals advance their careers through our certified on-site, online (www.Sustainability-Academy.org) and group training services globally and supports companies and organizations grow and excel through Sustainability consulting and coaching.

    Upcoming in-person Certified Sustainability (CSR) Practitioner Programs (2019 Advanced Edition) include London, March 1-2; Atlanta, February 21-22; Toronto, April 11-12; New York, June 6-7, and other dates globally

     

    CSR challenges are never ending in the corporate modern world whilst highly demanding and that is an important hint all professionals are aware of when it comes to facing them. Of the most significant ones is stakeholder’s influence and how corporates need to take that extra mile in order to engage with them.  CSE acknowledges that, among other challenges, while it also aims to further focus on them during the upcoming popular Global Sustainability Event that will take place in London, in March 2019.

    On that note, it will be discussed how CSR professionals have to be more than just adequate in terms of designing sharper strategies and increasing their social, environmental and social impact. The new pool of Stakeholders has shifted from the traditional model; they are savvier and more perceptive. To that extent, the pressure on CSR professionals is added accordingly as they have to escalate their efforts to drive impact and remain in the frontline.

    Sustainability (CSR) planning encompasses a basic step prior to putting it into force and that is communicating the business case of sustainability to the organization. The more effective is the communication of purpose and values the stronger the participation on behalf of the employees and more effective is the CSR Professional’s work. Sharing CSR initiatives and achievements both internally and externally can attract most of the C-Suite Executives’ support into the Sustainability Plan. Additionally, organizations are faced with the challenge of ensuring that they are balanced between being strategic, adapted and relevant not only globally but also locally.

    Sustainable Development Goals are on the top list of the companies’ interests but it is unlikely whether they can integrate them into their current sustainability plan, let alone investing on how to engage their employees in them. More specifically, although SDG’s can be identified by most corporates and perhaps some of the strategies are focused on them it is unsure whether they are correctly embedded. Furthermore, the backbone of the companies, the employers, and also the customers are often found confused and little familiarized with the SDGs framework and how can this be related to the corporate brand. As a consequence, strategies often fail to address SDGs and their purpose.

    So despite the trend, the challenge remains, as the know-how is missing from most CSR Professionals. The Center for Sustainability & Excellence has surfaced most of the latest challenges to focus on and hosts one of the leading Certified Sustainability training programs globally, this time in London, March 14-15. Additionally, the certified practitioner program will feature a presentation of the Surprising Research Findings 2018 on Sustainability Goals Integration and Sustainability (CR) Impact. The research focuses on reporting practices of more than 460 corporations from leading business sectors and outlines key considerations related to common strategic objectives, social impact goals, UN SDG’s, reporting and external assurance practices as well as legislation.

    Claim your spot to be part of this global sustainability Event! For more information, contact [email protected].

    2019 is going to be a sustainable year in all aspects as “Sustainable Travelling & Tourism” is now a hot trend. These Travel Trends of 2019 have been published by ABTA and include ‘Responsible tourism goes mainstream’ and ‘Resurgence of the trusted travel expert’.

    Mark Tanzer, ABTA chief executive, said: “Sustainability issues are now firmly in the minds of holidaymakers, our research shows people are increasingly conscious of the positive influence they can have through their holiday booking choices and are more mindful of the actions they take. We expect these factors to further inform where and how they holiday next year. The travel industry has been working across a range of sustainability issues for some time now and continue to develop plans and initiatives which support local communities, their economies and the environment.”

    This year a number of sustainability issues rose to tackle further into the public’s consciousness with greater awareness of the impact of plastics on the environment, on tourism’s impact on local communities etc. The increasing nature of this need for awareness is also reflected in holidaymakers attitudes towards companies with over a third of people would select one travel business over another if they have a better environmental record. Responsible tourism has risen further up the agenda and is becoming an integral part of business decisions and planning, with many companies announcing plans to make holidays more sustainable in the long term.

    Travel Trends 2019 also reveals that, despite the unprecedented political turbulence and uncertainty of the past year, Britons are firmly committed to taking holidays with 12% of bookings for summer 2019 being already set up from 2018.

    CSE is so happy to be part of this change-culture and will be back in London, UK, March 14-15, 2019 to present its very popular Globally Certified Sustainability Practitioner Program.

    This certified practitioner program will feature a presentation of the Surprising Research Findings 2018 on Sustainability Goals Integration and Sustainability (CR) Impact. The research focuses on reporting practices of more than 460 corporations from leading business sectors and outlines key considerations related to common strategic objectives, social impact goals, UN SDG’s, reporting and external assurance practices as well as legislation.

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